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Texturize

Texturize

TEXTURE PASTE

Long Lasting, Moldable Texturizing Hair Paste.
Redken Texture Paste is a medium hold styling paste that gives hair long-lasting definition to mould and shape any style.
DETAILS

Key benefits

Redken Texture Paste is a texturizing paste that defines your style. Texture Paste provides definition and manageability to help mould any style. Formulated with a combination of polymers and conditioning agents for mouldable texture and definition.

  • Mouldable separation
  • Reworkable finish
  • Medium control
  • Long-lasting hold
HOW TO USE
  • Step 1: Rub a small amount of Redken Texture Paste in hands and apply on damp or dry hair.
  • Step 2: For a sAtronger texture effect, re-apply Redken Texture Paste and layer as desired.
  • Step 3: Use with your customized hair styling regiment.
INGREDIENTS

KEY INGREDIENTS


Wheat Protein

35108 RDK AQUA/WATER/EAU, PEG-40 HYDROGENATED CASTOR OIL, DIMETHICONE, PETROLATUM, STEARYL ALCOHOL, C20-40 ALKYL STEARATE, PPG-5-CETETH-20, TRIBEHENIN, VP/VA COPOLYMER, BUTYLENE GLYCOL, PHENOXYETHANOL, PEG-150 PENTAERYTHRITYL TETRASTEARATE, PARFUM/FRAGRANCE, CELLULOSE GUM, SORBIC ACID, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, HEXYL CINNAMAL, BENZYL SALICYLATE, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, BENZYL ALCOHOL, LINALOOL, PEG-90M, CI 19140/YELLOW 5, CI 14700/RED 4, CI 42090/BLUE 1 (D54937/6)


Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Reviews

Rating Snapshot

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178 reviews with 5 stars.
88 reviews with 4 stars.
32 reviews with 3 stars.
13 reviews with 2 stars.
10 reviews with 1 star.

Overall Rating

4.3

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    Filter Reviews

    1 to 8 of 321 Reviews .
    1 – 8 of 321 Reviews

    Product works great for short hair

    a month ago
    I love this product. I have short hair and I scrunch it. Works perfectly!!

    Originally posted on redken.com

    The Best Paste

    a month ago
    Have used this paste for over 20 years to add texture and volume to my fine thin hair. Absolutely the best!

    Yes, I recommend this product.

    Originally posted on redken.com

    Great paste; terrible packaging

    3 months ago
    Love the paste, but the packaging is terrible. If I have to read the directions for a simple hair product, there's a problem with the packaging. So--I push up from the bottom, release the cap thing on the top, and press. The paste comes out too fast if I pressed too hard. And about 3/4 of the way through the container (but who can know for sure), the cap broke off, so now when I press to get paste out, the tip of the paste is thick or hard because it is not protected by the cap. This is the best texturizing paste I have ever used on my fine, thin, short hair, but I won't buy it again because of the packaging. Why not put it in a tube like the texturing gel?

    No, I do not recommend this product.

    Originally posted on redken.com

    Response from redken.com:
    3 months ago
    Consumer Care Center
    We hear you loud and clear, and we appreciate you being so specific about your experience. At Redken, we believe professional styling should be an effortless extension of your creativity—not a struggle with a container. It is incredibly frustrating when the "best texturizing paste" you’ve ever used is trapped in packaging that doesn't work for you. You shouldn't need a manual to get your hair ready for the day.

    Perfect paste!!

    4 months ago
    It’s just what I need for my shorter, fine hair! Nothing else works as well to hold my hair and keep the style where I want it. It also worked when my hair was a medium, layered length.. Please don’t ever discontinue it.

    Originally posted on redken.com

    Not the same product

    5 months ago
    Have been using this product since it was called rough paste since the 1990’s and not the same product!! It use to have a stronger formulation and the new formula over the last few years is not great. Will need to look for a new product

    Originally posted on redken.com

    Response from redken.com:
    5 months ago
    Redken
    Hi Toni65! It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always the accurate listing. We are so sorry to hear you didn't love our Texture Paste as much as we do. We take our customer feedback very seriously and will be sharing this information with the rest of our team. We hope you will try some of our other products in the future!

    Great Product/Inconvenience

    6 months ago
    This product was unavailable for an extended period back in 2022. The pliable paste is not a substitute. The texture paste needs to be a staple product for Redken. The size is also ideal for flying/travel. I have been a loyal customer for 10years. Please get this product back online asap. Thank you.

    Yes, I recommend this product.

    Originally posted on redken.com

    Response from redken.com:
    6 months ago
    Consumer Care Center
    The Redken line is built on a high-performance foundation of protein, moisture, and acidic pH, offering scientific solutions like the Extreme and All Soft ranges. While Redken provides foundational, high-impact results, Kérastase serves as the luxury counterpart, focusing on deep fiber regeneration and a bespoke sensory experience. Both brands utilize advanced bond-repair technology, such as the Acidic Bonding Concentrate, to provide professional-grade transformation for every hair type. To find the ideal balance between these professional ranges for your specific needs, please contact our Consumer Care team at 800-946-5620 (Monday–Friday, 9:00 AM – 5:00 PM EST).

    Decent product

    a year ago
    [This review was collected as part of a promotion.] I like this product - but I don't love it. It does provide some thickness to my hair, but I have to use just a tiny bit or my hair starts t5o look greasy, which, to me, defeats the purpose.

    Yes, I recommend this product.

    Originally posted on redken.com

    Response from redken.com:
    a year ago
    Consumer Care Center
    Hi there! Thank you for reaching out about our Texture Paste. We're glad to hear our product helps provide thickness to your hair. We understand your concern about greasiness if too much is applied; a little goes a long way with this formula, and we appreciate you sharing your experience as it helps us understand how our products perform for different hair types.

    Texture Paste

    a year ago
    Love this paste!! Not to heavy easy to work in hair and style!

    Yes, I recommend this product.

    Originally posted on redken.com

    1 – 8 of 321 Reviews