WHAT IS DIVERSION?
If you don't know the answer to this question - you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it. Diversion occurs when products are sold in “unauthorised” places. Genuine Redken products are sold only in authorised salons, spas or authorised salon related websites.
WHY DIVERSION IS BAD?
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. Redken states on all its advertising, "Genuine Products Guaranteed Only in Salons." This means if you buy our products in a supermarket, chemist or any other outlet other than an authorised salon, spa or authorised salon related website, we cannot guarantee that it is an authentic Redken product that will perform as tested.
ARE YOU IN DANGER?
You could be. Contaminated or counterfeit products could cause irritation or even infection.
WHO IS DIVERTING PRODUCTS?
Products are diverted by unauthorised distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.
UNAUTHORISED SALES OUTLETS:
Any Mass Retailer
Any Mass Discount Store
Online Purchases from non-Redken Salon Products Websites
Please purchase Redken products from salons and spas that can offer you the best service and product recommendations for your hair. Only products purchased in a salon or spa or authorised salon related website are guaranteed to perform to our standards. Thank you for supporting your salon and spa community.
WHAT YOU CAN DO TO HELP STOP DIVERSION?
Don't risk it, don't buy it! And tell your friends about the potential danger of diverted products! If you see a Redken product for sale outside a salon, please send us an e-mail to [email protected].
WHAT IS REDKEN DOING TO STOP DIVERSION?
In order to protect Redken salons and to ensure that consumers only receive the highest quality Redken products appropriate for their specific hair needs, Redken continues in its commitment to aggressively combat diversion:
A former FBI agent developed the strategies and oversees the implementation of Redken's anti-diversion program.
Exclusive product coding is used to track the movement of Redken products. This is the method for tracing products to industry diverters.