Color Extend Blondage Purple Toning Shampoo

Perfect for toning down the yellow tones for a more true ash blonde! I only have to use once per week to maintain my color.

I struggle to find a purple shampoo that’s not purple to the point it’s going to make my hair silver/lavender. This tone is perfect and makes my highlights look white blonde and lets my darker roots not look grey or super dull, they keep their honey, old money blonde tone.

[This review was collected as part of a promotion.] The purple shampoo and conditioner work great at keeping the yellow out of my silver hair. It also worked way better at the brassiness I would get when my hair was brunette as compared to blue shampoo. Hands down recommend if you have similar issues with your hair.

[This review was collected as part of a promotion.] My favorite go to purple shampoo. It’s actually conditioning as it tones. Never drying

This product smells great, leaves hair soft. Works good, wish it toned a little better in 1 use. Used the product line and hair came out feeling amazing. Will recommend.

This always leaves my hair so bright and white without damaging or drying my hair!

[This review was collected as part of a promotion.] Best product for blondes!!!! Would highly recommend.

[This review was collected as part of a promotion.] I chose a sample of this and gave to my mom she loved it so I bought her the shampoo I and conditioner for her.

This is my go to every time. The way it tones the hair and keeps it healthy is unmatched!

[This review was collected as part of a promotion.] Love this shampoo, conditioner combo. Makes my hair so shiny ✨️

Its definitely been a long process going blonde blonde! I battle with yellow ends and this counteracts almost immediately! Absolutely love!

I have tried so many kinds of different brands and this is the only one that actually works on my hair

Love this shampoo! Keeps my hair blonde and not brassy, smells great!

don’t use this made my hair purple the next day I noticed it so I went to take a shower again with normal shampoo and nun happened it’s still purple and now I probably going to have to get my hair done

[This review was collected as part of a promotion.] I use this shampoo once a week and I can see the impact. My highlights look fresh and new after each use.

I absolutely LOVE this shampoo! It has brought life back to the blonde AND grays! A little goes a long way!

Best purple shampoo I've ever used it fixes all the split ends it really need the hair in one use

[This review was collected as part of a promotion.] My wife won’t use any other purple shampoo. Thanks Redken

I have mostly silvery/gray hair, and this is the best! It does not dry my hair out, and the brightening is perfect!

Love it!! Doesn’t leave purple deposits in your hair!

Great shampoo is recommend to a friend or family member

[This review was collected as part of a promotion.] The best purple shampoo and does exactly what u want it to

[This review was collected as part of a promotion.] This shampoo keeps my blonde looking great. No brassy, yellow tones.

I wasn’t sold on this product the first time I used it, but I repeated it a second day in a row and it helped brighten my blonde

Great results by removing orange brassy tones while protecting my hair.

I've used this for years and it's been the best purple shampoo I've used!

[This review was collected as part of a promotion.] This purple shampoo does what it says ! Just be careful not to leave it on for too long

[This review was collected as part of a promotion.] I have very thick wavy dishwater blonde hair that is now mostly naturally grey. I needed something to tone the blonde and make it blend more with the grey. This did as I expected it to. I love Redkin products. They are a higher price point than others but do what they promise.

[This review was collected as part of a promotion.] Like how this came out when using consistently with my blonde ashy hair

[This review was collected as part of a promotion.] I have used a lot of blonde shampoos. This made my hair feel soft. But most importantly the blonde was no longer yellow. It brightened it up.