When you have specific hair goals and concerns, a hair serum can be the secret weapon in your haircare routine. Hair serums are designed to deliver concentrated nutrients to the hair, while forming a protective barrier over your strands to improve appearance and texture.
Unlike traditional overnight serums that only work while you sleep, the new Redken ABC – Acidic Bonding Concentrate 24/7 Night & Day Serum – can be applied at any time, delivering continuous strengthening benefits and protection against daily stressors.
In this 101 guide, we’ll take you through the impressive benefits of the Redken ABC night and day serum and how to get the most out of this nourishing, reparative product.
What is the Redken ABC 24/7 Night & Day Serum?
Redken’s Acidic Bonding Concentrate 24/7 Night & Day Serum is the newest addition to the Acidic Bonding Concentrate collection – and the first bonding serum for round-the-clock hair repair.
The Redken ABC serum is a versatile hair treatment designed to repair and strengthen damaged hair all day long. Formulated with 7% Bonding Care Complex, citric acid, polyglutamic acid, and squalene, the Redken ABC night and day serum penetrates seven layers deep into the hair to provide continuous repair and protection.
Celebrities like Sabrina Carpenter are already loving Redken’s 24/7 Night & Day Serum – a high-performing product that works overtime to hydrate and repair.
“When it comes to haircare, I want products that work just as late as I do – if not later,” she says. “Redken’s Acidic Bonding Concentrate 24/7 Night and Day Serum works around the clock to strengthen hair and fight daily damage…that’s like beauty sleep for your hair.”
What are the benefits of the Redken ABC 24/7 Night & Day Serum?
The Redken ABC 24/7 Night & Day Serum is suitable for clients of all hair types, textures, and patterns looking for ongoing bond repair. It delivers a wealth of benefits to damaged tresses, including:
- Counteracting daily damage from external aggressors like humidity and heat styling
- Strengthening overprocessed hair bonds
- Providing long-lasting hydration
- Reducing breakage by up to 89%*
- Amplifying shine
While a lot of hair serums are designed for overnight use, the ABC 24/7 Night & Day Serum is the hair repair serum that never sleeps. You can apply the Redken ABC serum at the end of your morning hair routine, slot it in your handbag for on-the-go usage – or even keep it at the office for a touch up before or after your working day.
For those of us – like Sabrina Carpenter – who love to switch up our looks with colour and heat styling, this product is a game changer. Scott King, Redken ambassador and the celebrity styling genius behind Sabrina Carpenter’s hair routine, says the Redken ABC serum is “like a reset button for hair”.
*System of ABC shampoo, conditioner, and serum vs non-conditioning shampoo.
How to use the Redken ABC serum
To achieve 9x stronger hair*, use the serum alongside the Acidic Bonding Concentrate collection. Since the ABC 24/7 Night & Day Serum is formulated for around-the-clock hair nourishment and repair, it can be used morning, night, and as needed for instant frizz reduction, conditioning, and shine.
Read on for our expert tips on how to use this serum in your daily haircare.
*System of ABC shampoo, conditioner, and serum vs non-conditioning shampoo.
Night use
While you rest, your hair is taking a break from daily external stressors – but it can still experience overnight friction and damage. Since the Redken ABC night and day serum is formulated for overnight bond repair, you can give your hair the essential nutrients it needs for recovery while you sleep.
Apply generously onto clean damp or dry hair, working the product through the mid-lengths to the ends. This is a leave-in serum, so do not rinse. Then, pop it on your bedside table so it’s ready to go in the morning.
Upon waking, this serum leaves hair shiny, manageable, revived, and hydrated. Plus, these benefits last up to 72 hours.
Day use
We put our hair through a lot each day, so you can use the Redken ABC night and day serum in the morning to give your strands the protection they need before you apply heat styling or step outside.
You can apply in the morning as needed for smoother strands, increased shine, and conditioning benefits. Make sure you start with clean hair – it can be damp or dry – then apply liberally through your mid-lengths to ends. Do not rinse.
The ABC 24/7 Night & Day Serum is the kind of product you can take with you, so store it in your handbag or on your desk for daily touch-ups as desired.
Pair with the ABC Shampoo and Conditioner
For a three-step approach to hair repair, we recommend pairing the ABC 24/7 Night & Day Serum with the Acidic Bonding Concentrate ph-Balancing Shampoo and the Acidic Bonding Concentrate Sulfate-Free Conditioner. Here’s how:
- Apply the shampoo onto wet hair, working your scalp into a lather. Rinse thoroughly.
- Follow with the conditioner, lathering onto the mid-lengths to ends. Wait a few minutes, then rinse.
- Finish with the Redken ABC night and day serum to hydrate, smooth, and strengthen strands.
Once you’ve mastered how to use the Redken ABC serum, explore the other nourishing treatments in the Acidic Bonding Concentrate collection.