NEW: ACIDIC BONDING CONCENTRATE
![Acidic Bonding Concentrate Range](/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/redken-2020-acidic-bonding-concentrate-header.jpg?w=300&rev=a27b421b53f44fb69fcf21757820d19e&hash=A5EF69160969464FAC600AF05D9DB886)
Acidic Bonding Concentrate - A Powerful Haircare
NEW: ACIDIC BONDING CONCENTRATE
Damage and dryness are some of the most common and frustrating hair concerns; it’s no surprise. Redken has already made a stand in the prescription haircare realm with last year’s Extreme Length launch and bringing Extreme Bleach Recovery to the range. Hair can become damaged for many reasons - bleaching and highlighting hair colour services, excessive blowdrying or hair styling with heat tools, even environmental factors like sun exposure and wind. If your hair has become dry or damaged, it’s important to remember that you can hydrate, strengthen and restore your strands with the right haircare regimen.
Redken is introducing its first bonding haircare regimen to repair damaged hair and provide immediate results for a total hair transformation. Discover the all-in-one, bonding hair solution and experience Redken’s most powerful haircare: Available from March 2021, NEW Acidic Bonding Concentrate is the must-have system for moisturising and repairing all types of damaged hair.
Acidic Bonding Concentrate is Redken’s most acidic, most bonding, most concentrated haircare formula yet.
The ingredient heroes in Acidic Bonding Concentrate are:
- Redken's Bonding Care Complex - a BRAND NEW BONDING TECHNOLOGY that strengthens the weakened bonds of the hair and improves the strength and resilience of damaged hair for immediate visible results.
- Citric Acid – to bring softness and shine to the hair by bringing the hair back to its natural acidity.
![Redken Acidic Bonding Concentrate Before and After](/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/redken-2020-acidic-protein-amino-concentrate-ecomm-dayne-before-after-2.jpg?w=425&rev=38154276f1c147d39594fe8d0550bb0b&hash=EEDFE56BFF93C1AD6F970E4A0757BA23 425w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/redken-2020-acidic-protein-amino-concentrate-ecomm-dayne-before-after-2.jpg?w=600&rev=38154276f1c147d39594fe8d0550bb0b&hash=413801DBF0E772769C34130E86B725C8 600w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/redken-2020-acidic-protein-amino-concentrate-ecomm-dayne-before-after-2.jpg?w=775&rev=38154276f1c147d39594fe8d0550bb0b&hash=EF9855E5DD94268C74BFA3A3DE1829EB 775w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/redken-2020-acidic-protein-amino-concentrate-ecomm-dayne-before-after-2.jpg?w=965&rev=38154276f1c147d39594fe8d0550bb0b&hash=E107485B56359A424B4599E753D4E592 965w)
![Redken Acidic Bonding Concentrate Before and After](/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/redken-2020-acidic-protein-amino-concentrate-ecomm-dayne-before-after-1.jpg?w=425&rev=82475d983545417e92e1aef040ec0316&hash=D90788098AD82E6C7BAE1BF631B1A8A1 425w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/redken-2020-acidic-protein-amino-concentrate-ecomm-dayne-before-after-1.jpg?w=600&rev=82475d983545417e92e1aef040ec0316&hash=A2CB4322F24941489AE913D315DC6694 600w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/redken-2020-acidic-protein-amino-concentrate-ecomm-dayne-before-after-1.jpg?w=775&rev=82475d983545417e92e1aef040ec0316&hash=ACA66FEB2E17EC8D9C2A655925BA826A 775w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/redken-2020-acidic-protein-amino-concentrate-ecomm-dayne-before-after-1.jpg?w=965&rev=82475d983545417e92e1aef040ec0316&hash=DCC48FFAAFDEC0C439872F9929C93C33 965w)
This three-step regimen is formulated with Citric Acid, an alpha hydroxy acid within Redken’s concentrated Bonding Care Complex, a technology that strengthens the weakened bonds of the hair and improves the strength and resilience of damaged hair for immediate visible results.
When used as a three-step system of shampoo, conditioner and conditioning leave-in treatment, Acidic Bonding Concentrate’s pH-balancing formulas infuse hair with the intense conditioning and ultimate repair that dry, damaged hair needs. Plus, it’s suitable for color-treated hair, helps protect from color fade, and is sulfate-free.
Benefits when using the Acidic Bonding Concentrate entire system:
- 56% less breakage
- 82% less visible split ends
- 11x smoother hair when using the Acidic Bonding Concentrate system
- Heat protection in Acidic Perfection Concentrate Leave-In Treatment up to 230 degrees Celsius.
What's in the three-step regimen?
![Acidic Bonding Concentrate – Shampoo, 300ml](/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/acidic-bonding-concentrate-shampoo-tile.jpg?w=425&rev=69ec7c8d3bc7425ea24dccd9d30c4dd3&hash=17BBEBB25BFC8BFFB0929DEBAA06EB53 425w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/acidic-bonding-concentrate-shampoo-tile.jpg?w=600&rev=69ec7c8d3bc7425ea24dccd9d30c4dd3&hash=2B3E9213E1E5BECC83E96EF2CC289842 600w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/acidic-bonding-concentrate-shampoo-tile.jpg?w=775&rev=69ec7c8d3bc7425ea24dccd9d30c4dd3&hash=583E09A10148C845AA3476454C088EDE 775w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/acidic-bonding-concentrate-shampoo-tile.jpg?w=965&rev=69ec7c8d3bc7425ea24dccd9d30c4dd3&hash=F86B2C89003549F5E03F144B1B888992 965w)
Bonding, softening and strengthening
ACIDIC BONDING CONCENTRATE: SHAMPOO
Bonding, softening and strengthening
![Acidic Bonding Concentrate – Conditioner, 300ml](/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/acidic-bonding-concentrate-conditioner-tile.jpg?w=425&rev=b090d07d23e049b584f69d15aa853579&hash=572FED5753BFEC6AEE9EF03BF4B370E7 425w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/acidic-bonding-concentrate-conditioner-tile.jpg?w=600&rev=b090d07d23e049b584f69d15aa853579&hash=46F049688765DB42190C94C4081AB173 600w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/acidic-bonding-concentrate-conditioner-tile.jpg?w=775&rev=b090d07d23e049b584f69d15aa853579&hash=CB7C8A80BB56AA6F3DC99463A79BB263 775w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/acidic-bonding-concentrate-conditioner-tile.jpg?w=965&rev=b090d07d23e049b584f69d15aa853579&hash=A76B3E89E76F072C220F13A2588BF1DA 965w)
ACIDIC BONDING CONCENTRATE: CONDITIONER
Bonding, intensely conditioning and hydrating
![Acidic Perfection Concentrate – Leave-In Treatment, 150ml](/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/acidic-bonding-concentrate-leave-in-treatment-tile.jpg?w=425&rev=dcce16b5f73c4c7fa73de8b3b523a7ee&hash=4227C086F9EFD4624269BA3B49D22D12 425w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/acidic-bonding-concentrate-leave-in-treatment-tile.jpg?w=600&rev=dcce16b5f73c4c7fa73de8b3b523a7ee&hash=0DC964EB6D46E0A61DEDF74DD1C419F2 600w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/acidic-bonding-concentrate-leave-in-treatment-tile.jpg?w=775&rev=dcce16b5f73c4c7fa73de8b3b523a7ee&hash=92150FCCFE5D3A914B5B1136CBBCC87F 775w,/-/media/project/loreal/brand-sites/redken/apac/au/article-information/2020/acidic-bonding-concentrate/acidic-bonding-concentrate-leave-in-treatment-tile.jpg?w=965&rev=dcce16b5f73c4c7fa73de8b3b523a7ee&hash=CA86111E7CC828DAC085832F1E3B959B 965w)
Heat protecting (up to 230 degrees Celsius), styling, smoothing and adds shine
ACIDIC BONDING CONCENTRATE: LEAVE-IN-TREATMENT
Heat protecting (up to 230 degrees Celsius), styling, smoothing and adds shine
Get the full Acidic Bonding Concentrate experience.
Now that we’ve introduced you to the at-home Acidic Bonding Concentrate haircare, now its time to supercharge this experience in your nearest Redken salon.
Redken’s Acidic Amino Concentrate, Acidic Moisture Concentrate and Acidic pH Sealer Spray round out the full Acidic Bonding Concentrate regime in a powerful in-salon treatment.
Check our Salon Locator to find your nearest Redken salon or shop online.