NEW: ACIDIC BONDING CONCENTRATE
Damage and dryness are some of the most common and frustrating hair concerns; it’s no surprise. Redken has already made a stand in the prescription haircare realm with last year’s Extreme Length launch and bringing Extreme Bleach Recovery to the range. Hair can become damaged for many reasons - bleaching and highlighting hair colour services, excessive blowdrying or hair styling with heat tools, even environmental factors like sun exposure and wind. If your hair has become dry or damaged, it’s important to remember that you can hydrate, strengthen and restore your strands with the right haircare regimen.
Redken is introducing its first bonding haircare regimen to repair damaged hair and provide immediate results for a total hair transformation. Discover the all-in-one, bonding hair solution and experience Redken’s most powerful haircare: Available from March 2021, NEW Acidic Bonding Concentrate is the must-have system for moisturising and repairing all types of damaged hair.
Acidic Bonding Concentrate is Redken’s most acidic, most bonding, most concentrated haircare formula yet.
The ingredient heroes in Acidic Bonding Concentrate are:
- Redken's Bonding Care Complex - a BRAND NEW BONDING TECHNOLOGY that strengthens the weakened bonds of the hair and improves the strength and resilience of damaged hair for immediate visible results.
- Citric Acid – to bring softness and shine to the hair by bringing the hair back to its natural acidity.
This three-step regimen is formulated with Citric Acid, an alpha hydroxy acid within Redken’s concentrated Bonding Care Complex, a technology that strengthens the weakened bonds of the hair and improves the strength and resilience of damaged hair for immediate visible results.
When used as a three-step system of shampoo, conditioner and conditioning leave-in treatment, Acidic Bonding Concentrate’s pH-balancing formulas infuse hair with the intense conditioning and ultimate repair that dry, damaged hair needs. Plus, it’s suitable for color-treated hair, helps protect from color fade, and is sulfate-free.
Benefits when using the Acidic Bonding Concentrate entire system:
- 56% less breakage
- 82% less visible split ends
- 11x smoother hair when using the Acidic Bonding Concentrate system
- Heat protection in Acidic Perfection Concentrate Leave-In Treatment up to 230 degrees Celsius.
What's in the three-step regimen?
ACIDIC BONDING CONCENTRATE: SHAMPOO
Bonding, softening and strengthening
ACIDIC BONDING CONCENTRATE: CONDITIONER
Bonding, intensely conditioning and hydrating
ACIDIC BONDING CONCENTRATE: LEAVE-IN-TREATMENT
Heat protecting (up to 230 degrees Celsius), styling, smoothing and adds shine
Get the full Acidic Bonding Concentrate experience.
Now that we’ve introduced you to the at-home Acidic Bonding Concentrate haircare, now its time to supercharge this experience in your nearest Redken salon.
Redken’s Acidic Amino Concentrate, Acidic Moisture Concentrate and Acidic pH Sealer Spray round out the full Acidic Bonding Concentrate regime in a powerful in-salon treatment.