city beats

City Beats Hair Colour Shades

12 stay-true hair colour hues
Find your edgiest, most vibrant shade inspired by the streets of NYC. Feel the energy, hear the beat and discover 12 stay-true hues that let you unleash your boldest look. Bold hair, don’t care.
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Now you can create the edgiest vibrant shades inspired by the streets of NYC for your clients. Discover the 12 stay-true hues that let you unleash your boldest look. 

THE CITY BEATS DIFFERENCE

NYC EDGE
Feel the beat of NYC with 12 vibrant shades inspired by the city streets

FASHION
DJ and colour chameleon Chloe Nørgaard and famed NYC street artist Eric Haze influenced the colours

SCIENCE
Acidic formula conditions and seals the cuticle for lasting vibrant colour and healthy-looking hair
How To Use
CITY BEATS APPLICATION & PROCESSING
      • City Beats can be applied to both natural and previously coloured hair. 
      • Apply City Beats directly to pre-lightened, clean, towel-dried hair. The lighter your starting level, the brighter your end result will be.
      • Apply with brush and bowl. Avoid direct application to the scalp as staining may occur.
      • Process at room temperature for 20 minutes. Do not use heat. For more vibrancy, increase processing time to 30 minutes.
Pro Tip: 
As with any “topcoat” colour, if the canvas is uneven, the end result will be uneven. Always even out your client's starting colour with Pre-Art Treatment or Shades EQ Gloss before applying City Beats. Do not use over compound henna or progressive colour.

HOW TO USE CITY BEATS COLOUR REMOVER
      • Mix in a bowl then place in an applicator bottle for best results 
      • Apply quickly and efficiently to desired areas
      • Process accordingly (see chart below) and shampoo out
      • To equalise porosity use Redken Chemistry before toning 
IF YOU NEED TO REMOVE…   USE THIS MIXTURE PROCESS FOR
A light tint, dark spots or unwanted tones 1 packette City Beats Color Remover + 2 oz. deionized water 5-20 minutes
Light shades from Levels 7-9 1 packette City Beats Color Remover + 2 oz. deionized water 10-20 minutes
Medium shades from Levels 4-6 1 packette City Beats Color Remover + 2 ½ oz. 20 vol. Pro-oxide Cream Developer 20-30 minutes OR  30-35 minutes
Dark shades from Levels 4-6 1 packette City Beats Color Remover + 2 ½ oz. 20 vol. Pro-oxide Cream Developer  50-60 minutes

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