MEET REDKEN'S GLOBAL FASHION AMBASSADOR

CHIARA FERRAGNI OF THE BLONDE SALAD,
INTERNATIONAL BLOGGER AND STYLE ICON


I write the blog “The Blonde Salad,” a refreshing mix of fashion and lifestyle musings that every reader craves. It gives an inside look at my life and various loves, including travel, photography, and fashion, of course. Documenting everything from exclusive fashion presentations to intimate birthday parties, I give daily sneak peeks into my fast-paced life!

 

I fell in love with fashion as a child thanks to my mom who worked in the fashion industry. I looked at her dresses and accessories like they were treasures and thought she always looked like a princess. As an adult, I began sharing my outfits on Flickr which lead to the idea of my own blog. After less than two years, “The Blonde Salad” has reached over 110,000 daily views, 60,000 visitors per day, and over 9,000,000 impressions per month!

 

I would have never thought a couple of years ago that I would one day become the Fashion Ambassador of a global beauty brand like Redken, considered as the hair authority in the Fashion world. I’m honored that such a prestigious brand known for setting hair trends each season has recognized me for my storytelling craft and signature blond hair.

 

  • Hometown: Cremona, Italy

  • Style Inspiration: Miroslava Duma

  • Favorite Designer: Alexander McQueen

  • Greatest Passions: Fashion, Photography, Traveling, and Art in general

  • What I can’t I live without: My doggie, Matilda

  • Fashion advice: Never be afraid of what you’re wearing; just try to be as comfortable as possible with your body and shapes